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Dahl Mazda Testimonials A sincere THANK YOU to all our favorite customers!

Welcome to Dahl Mazda


Mazda has emerged as one of the top automotive brands among buyers looking for safe, reliable, and innovative vehicles. With a wide range of cars and crossover SUVs that lead their segments, the brand has continued to improve on its offerings. If you're in the market for a stylish and powerful car from the Mazda lineup, visit Dahl Mazda to check out our selection. Our convenient location in La Crosse, Wisconsin, offers easy access for those in the surrounding area of Minneapolis.


At Dahl Mazda, one of our goals is to provide a better experience for customers looking for new and preowned vehicles. We're part of a larger automotive group that has been around for more than 100 years and have earned a number of awards for our commitment to our customers. Some of these awards include the La Crosse County Best Auto Dealer and La Crosse County Best Auto Repair, both of which were received in 2017. Our state-of-the-art facility is clean and modern, offering complimentary popcorn, soda, coffee, tea, and hot cocoa, along with a children's playroom and free Wi-Fi.

Every member of our sales team is a highly trained product specialist who will treat you with courtesy, professionalism, and respect. We don't push customers into buying cars. Instead, we provide answers to questions and help you find the perfect car for your lifestyle. If you choose a preowned model, we provide a seven-month/7,000-mile warranty, Carfax vehicle history report, and complete auto detail service. Our three-day return and 30-day exchange policy give you peace of mind, as does our 169-point inspection, performed by a skilled technician.


We love being part of the La Crosse community and regularly give back to organizations that support those around us. Some of these include the local YMCA, Family and Children's Center, National MS Society, Operation Homefront, Steppin' Out in Pink, The Hunger Task Force of La Crosse, BloodCenter of Wisconsin, Habitat for Humanity, United Way, the Boys and Girls Club, and more. We also support local education and creativity, including Winona State University, La Crosse Symphony Orchestra, University of Wisconsin La Crosse Foundation, Wisconsin Public Television, the La Crosse County Historical Society, and La Crosse Community Theater.


The top-selling new Mazda vehicle at our location is the Mazda CX-5, a compact crossover SUV that has generated a lot of buzz since it appeared on the scene in 2013. Mazda has continued to improve this model, which boasts high-end available safety features, a roomy cargo area, and plenty of space for up to five. For sportier drivers, the Mazda3 is another popular choice. It's speedy and fun to drive, yet returns excellent fuel economy, so it works well for commuters. If you have a larger family to transport, the Mazda CX-90 has three rows of seating for your whole clan.

In addition to new Mazda models, we also have preowned vehicles for sale, as well as a service department staffed with factory-trained technicians. Visit Dahl Mazda for all your automotive needs.

Dahl Mazda La Crosse, WI

712 4th St S, La Crosse, WI 54601



  • Monday, Thursday: 9:00 AM - 7:00 PM
  • Tuesday - Wednesday, Friday: 9:00 AM - 6:00 PM
  • Saturday: 9:00 AM - 4:00 PM


  • Monday - Friday: 7:00 AM - 5:00 PM
  • Saturday: 7:00 AM - 12:00 PM

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Sales Hours:

Mon, Thu: 9:00 AM - 7:00 PM

Tue - Wed, Fri: 9:00 AM - 6:00 PM

Sat: 9:00 AM - 4:00 PM

Sun: Closed

Service Hours:

Mon - Fri: 7:00 AM - 5:00 PM

Sat: 7:00 AM - 12:00 PM

Sun: Closed

Dahl Mazda 43.80363845825195, -91.2518539428711.